REVERB launched on Solana in December 2021 as Pin Club. After an initial NFT collection of 1,111 NFTs were minted, a rewards-based mobile application was built and launched at the Miami hacker house in April 2022.

The project pivoted and went through a rebrand in order to launch at token that could be earned in the real world, and used at Solana Pay merchants.

Each action an NFT owner took in the real world “reverberated” throughout the ecosystem like dropping a pebble in a pond.