In 2024, Mr. Bakas joined KYOTO Protocol as Chief Marketing Officer overseeing brand development and marketing initiatives related to launching KYOTO’s L1 blockchain. The brand was fractured across various web3 products including the primary KYOTO website, KYOTO wallet, KYOTO blockchain explorer, KYOTO wallet and various other entities.

The brand was refined and organized into a proper brand pyramid with easy to understand primary, secondary and tertiary logos.